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This Is Service Design Methods: A Companion to This Is Service Design Doing de Marc Stickdorn,Markus Edgar Hormess
Descripción - Reseña del editor In this book, you'll find 54 hands-on descriptions that help you do the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation. This is the print version of the method companion to the book This Is Service Design Doing (#TiSDD). It includes the same content that you can find free on the book website, tisdd.com, but nicely revisualized and presented in a professional bound format. Caveat: While methods are the building blocks of a service design process, owning a pile of bricks does not make you an architect or even a bricklayer. Success in doing service design certainly requires a mastery of these methods. However, you must also be able to combine them into a process that fits the context and needs of your organization and guide people through this new way of working. This book only contains the building blocks-the methods. It doesn't detail how to assemble them into a cohesive design process or how to plan or manage it. Neither does it describe why people should invest in service design nor explain how to bring service design to life in your organization. For all of this (and more), please read This Is Service Design Doing. BiografÃa del autor Marc Stickdorn is a trainer and consultant for service design thinking from Germany. With a background in strategic management and information systems, he supports organisations to build up knowledge in the field of service design and helps them to sustainably integrate service design into their structures. Marc guest lectures at various business and design schools and co-founded smaply, a software company developing web-based solutions to sustainably implement service design in organisations. Recently, he co-founded ExperienceFellow, a tool to gain genuine customer insights through mobile ethnography. Marc is editor and co-author of the seminal service design book This is Service Design Thinking. Markus Edgar Hormess is a service innovator and organisational consultant from Germany. For years, the qualified scientist has worked in telecommunication, engineering, banking and IT fields, helping companies to innovate complex services while creating business value. He is co-founder and partner of WorkPlayExperience, and award-winning co-initiator of the Global Service Jam - the world's biggest ever service design and design thinking event (so far), as well as two spin-off jams, the Global Sustainability Jam and the Global GovJam. Together with Marc and Adam he is teaching service design at leading universities and business schools - like the MBA program at IE Business School, Madrid, or the School of Architecture and Design in Oslo (AHO). Adam Lawrence is a customer experience consultant, comedian and actor with a background in psychology and the global automotive industry. For years he has used expertise gained in the world of theater, film and storytelling to help organisations understand human needs, become more creative and innovate faster. Adam is co-founder of WorkPlayExperience, a service design company with a uniquely theatrical approach. He is the award-winning co-initiator of the Global Service Jam - the world's biggest ever service design and design thinking event (so far), as well as two spin-off jams, the Global Sustainability Jam and the Global GovJam. Jakob Schneider is an award-winning communication and service designer from Germany. He is partner and creative director of the design agency KD1. Among others, he won a Red Dot Award and the prestigious 'Best of Show' award at the European Design Awards 2011. He guest-lectures service design at design schools, regularly gives talks and workshops on service design. He co-founded both Smaply and ExperienceFellow and is the leading designer of both companies. Jakob is designer, co-editor and co-author of the seminal service design book This is Service Design Thinking
Detalles del Libro
- Name: This Is Service Design Methods: A Companion to This Is Service Design Doing
- Autor: Marc Stickdorn,Markus Edgar Hormess
- Categoria: Libros,Libros universitarios y de estudios superiores,Ciencias informáticas
- Tamaño del archivo: 11 MB
- Tipos de archivo: PDF Document
- Descargada: 714 times
- Idioma: Español
- Archivos de estado: AVAILABLE
Descargar Gratis This Is Service Design Methods: A Companion to This Is Service Design Doing de Marc Stickdorn,Markus Edgar Hormess PDF [ePub Mobi] Gratis
Method Library — This is Service Design Doing ~ In this library, you’ll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and-tips-and tricks for activities within research, ideation, prototyping, and facilitation.
This is Service Design Doing — Book / School / Methods ~ Service Design (Thinking), applied A comprehensive resource set, clearly presented in one book. Whether you work in a corporation, a government, an SME or a start-up, this book contains everything you need to improve – or revolutionize – the products and services you offer. Learn how to facilitate workshops and run projects, embed service design thinking in your organization, and change .
: This Is Service Design Doing: Applying Service ~ How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service .
Google books free download This Is Service Design Doing ~ Download This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services. Google books free download This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services 9781491927182 in English by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider. Overview
This is Service Design Thinking: Basics, Tools, Cases ~ Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other.
This is Service Design Thinking: Basics, Tools, Cases ~ This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles; Tools: describing a variety of tools and methods used in Service Design .
This is Service Design Thinking ~ With an enthusiasm for service design, public services and working with people, Lauren focuses on changing the lives of British people through service design and practical action. She mentors and teaches undergraduate students at universities all over Europe, running a variety of workshops and lectures on Service Design, Prototyping and Critical Thinking.
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