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Confessions Of An Advertising Man de David Ogilvy

Descripción - Críticas 'Required reading for anyone in business' --'Media Week''It changed my life, and it will change yours.' --Roger Stone'It's a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR.' --Ronn Torossian, CEO of 5WPR on his 10 Must-Read Public Relations and Marketing Books on 'Business Insider''Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals.' --EarlyWord'[A] book every entrepreneur should take the time to read.' --Yahoo! Voice.' . . Throughout his book 'Confessions of an Advertising Man' you will find deep insights on management, candor, and company culture.' --The Huffington Post'Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising.' IndependentMail.com''Required reading for anyone in business' 'Media Week'''I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, 'Confessions of an Advertising Man' at least once a year.' George Parker in 'Business Insider'''Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business and that includes clients would be wise to review.' The Agency Review' Reseña del editor

A new edition of the timeless business classic featured on Mad Men
&;as fresh and relevant now as the day it was written

'We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.' &;David Ogilvy David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. Biografía del autor David Ogilvy (1911&;1999), referred to in 1962 by Time as 'the most sought-after wizard in today's advertising industry,' is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.David Ogilvy (1911–1999), referred to in 1962 by Time as 'the most sought-after wizard in today's advertising industry,' is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

Detalles del Libro

Name: Confessions Of An Advertising Man
Autor: David Ogilvy
Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
Tamaño del archivo: 10 MB
Tipos de archivo: PDF Document
Descargada: 435 times
Idioma: Español
Archivos de estado: AVAILABLE

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Confessions of an Advertising Man: : Ogilvy ~ Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. The Huffington Post " "I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year." George Parker in Business Insider" "Required reading for anyone in business" Media Week

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Contenido: Confessions of an advertising man - Foxize ~ Confessions of an advertising man APRENDIZAJES 'En su autobiografía, el mítico publicista David Ogilvy comparte sus aprendizajes como fundador de una de las agencias más importantes del mundo.

[PDF] Confessions Of An Advertising Man Download Full ~ Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow.

Confesiones de un Publicitario - URL ~ ocho libros que constituían entonces la Colección Seleccio-nes de Marketing que se vería «galardonado» con una segunda edición. La apuesta no se llegó a formalizar porque ambos coincidimos en nuestras preferencias, confiando en que las «Confesiones de un Publicitario» de Ogilvy sería el libro que «corriese una mejor carrera».

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Confessions of an Advertising Man - Wikipedia ~ Confessions of an Advertising Man is a 1963 book by David Ogilvy.It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy.

Confessions Of An Advertising Man Summary - Four Minute Books ~ Confessions Of An Advertising Man Review. Confessions Of An Advertising Man made me feel proud and hopeful. Why? Because even in a time when bad, mass media marketing was just beginning, there were already people trying to reverse the trend. David Ogilvy was one of them. Can’t think of a better person to learn the basics of advertising from.

Confessions of an Advertising Man: : Ogilvy ~ Confessions of an advertising man parla sia della filosofia lavorativa (e di vita) di Ogilvy, sia di questioni prettamente tecniche su copywriting e dintorni (tutta roba attualissima e adattabile al mondo di internet, con un po’ di buon senso).

Confessions of an advertising man / Open Library ~ Confessions of an advertising man by Ogilvy, David; 11 editions; First published in 1963; Subjects: Advertising, Advertising agencies, Advertising executives .

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Confessions of an advertising man : Ogilvy, David, 1911 ~ Confessions of an advertising man by Ogilvy, David, 1911-1999. Publication date 1963 Topics Ogilvy, David, 1911-1999, Advertising executives, Advertising agencies Publisher New York, Atheneum Collection inlibrary; printdisabled; internetarchivebooks; china Digitizing sponsor Internet Archive Contributor Internet Archive

Confessions of an Advertising Man: : David ~ Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must read.

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Confessions of an Advertising Man: Ogilvy, David, Parker ~ Written more than 50 years ago, David Ogilvy’s Confessions of an Advertising Man has two strengths. First, it tells you how to be successful in business. Second, he shows how great brands are created by selling the big idea to as many people as possible. In 1988 Ogilvy added a preface to explain why he wrote the book.

Confessions of an Advertising Man: Ogilvy, David, Parker ~ Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” —The Huffington Post About the Author David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field.

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Confessions of an Advertising Man book by David Ogilvy ~ Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read.

Confesiones personales de un publicitario - Luis Bassat ~ En 1963 David Ogilvy publicó sus Confessions of an Advertising Man (Confesiones de un publicitario). El libro se convirtió en un bestseller y hoy sigue siendo un referente en las prácticas publicitarias.

Confessions of an Advertising Man: Ogilvy, David: ~ Written more than 50 years ago, David Ogilvy’s Confessions of an Advertising Man has two strengths. First, it tells you how to be successful in business. Second, he shows how great brands are created by selling the big idea to as many people as possible. In 1988 Ogilvy added a preface to explain why he wrote the book.